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Quality Concepts International - Brand Identity

These concepts and designs were developed by Fabio Basile for Quality Concepts International, Orange County, CA, while under employment by Gatorwraps.


The initial idea behind this mark was to create a design that would convey the company's service, without being excessively obvious. This direction called for simple, clean elements and icons, within simple enclosures that make this mark easy to identity and encapsulate in stationery, signage, vehicle wraps, and interior branding.

Final iteration approved by client:


Initial stages of logo design


Second-last version proposed to client:


First iteration: