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Design concepts for Crystal Blue Pools

While working at Desertwraps in Palm Desert, CA, Fabio was tasked with the creation of a storefront design that would convey Crystal Blue Pools existing brand identity.


As for most businesses located in the Coachella Valley, Crystal Blue Pools's branding uses visual elements that relate to desert life, especially desert mountains, and ever-present date palm trees, with warm colors, typically ranging from pastel to deep blues, sand, and sunset hues.

It's not uncommon for storefronts in Palm Desert and Palm Springs, to feature window graphics designed to suggest the illusion of distant reflections from a desert landscape.